Articles & Insights

The rise of AI in e-commerce has transformed how merchants and brands create content, engage with customers, optimize sales, and enhance user experiences. A recent study by Casper AI shows that 63% of marketers already use AI for general tasks like research and content generation. However, businesses are still warming up to purpose-built AI tools due to the newness of the space and worries about implementation complexity. This post explores three of the most powerful AI-driven strategies specifically for driving revenue growth in e-commerce: personalized recommendations, dynamic pricing, and intelligent customer service solutions. Here’s how e-commerce businesses can take AI even further in 2025.